What We Do

Technical writing, video and demand generation for the electronics industry.

From individual projects to ongoing content programmes, ABM provides specialist content and production services for electronics manufacturers, distributors and technology companies.

Same technology.
A brighter story.

Ideas.
Expertise.
Real impact.

Written Content

Technical writing built around your technology.

ABM provides engineer-led technical writing for electronics companies, from individual articles and product-focused pieces to long-form technical assets and ongoing content programmes.

Technical Writing Enquiry →

Blogs & Article Series

Individual posts or ongoing editorial programmes built around your technologies and markets.

Technical Articles

Engineering-led articles for publications, websites, campaigns and owned channels.

Case Studies

Technical stories built around real applications, implementations and customer experiences.

Technical Guides

Practical, technically focused content designed to explain technologies, applications or engineering considerations.

eBooks

Long-form assets developed around technical subjects, product portfolios or campaign themes.

Thought Leadership Articles

Authoritative written content developed around industry trends, technical challenges and your organisation's expertise.

Product Content

Written content supporting product launches, technologies and portfolios.

White Papers

Long-form technical content exploring complex technologies, applications and engineering challenges in greater depth.

Approved written content can also be supplied with supporting metadata, GEO data, excerpts and suggested social media copy where required.

Video Content

Technical video from concept to final production.

ABM develops and produces technical video content for electronics companies, supporting projects from the initial concept and script through to filming, presenting, editing and final delivery.

Video Enquiry →

Engaging engineers.
Bringing technology to life.

Branded Video Series

Recurring video programmes developed around your technologies, markets or campaign themes.

Technical & Executive Interviews

Interviews with engineers, product specialists, marketing teams and senior executives.

Exhibition & Event Content

Interviews, demonstrations, exhibition coverage and other content produced at industry events.

Technical Demonstrations

Content showing products, technologies or applications in action.

Podcasts

Technical discussions and interview-led audio or video podcast content.

Thought Leadership Videos

Expert-led video exploring technologies, engineering challenges and industry developments.

Product Explainers

Videos introducing products, technologies, features and applications.

Video Scripts

Research and technical scripting for ABM-produced video or your own video projects.

Production capabilities:ResearchConcept developmentScriptingEngineer presentingFilmingEditingAmendmentsFinal 4K delivery

Demand Generation

Turn technical content into qualified leads.

ABM provides fully managed lead generation campaigns for B2B technology companies, helping you reach defined audiences and generate MQL, HQL and BANT-qualified leads.

Demand Generation Enquiry →

Lead generation options

MQL

Marketing-qualified leads based on agreed targeting criteria.

HQL

Higher-intent leads captured against more detailed qualification criteria.

BANT

Leads qualified against budget, authority, need and timeline criteria.

Campaign capabilities

Audience targeting
Campaign assets
Landing pages
Content promotion
Lead capture
Lead validation
Lead delivery
Campaign reporting

Trusted by Industry Professionals

“Working with Jack and Robin was a great experience from start to finish. They supported us on several highly successful podcasts and live interviews that garnered tens of thousands of views, helping us expand our reach and elevate our message.”

Flexible Support

One project or an ongoing programme.

Individual projects

Need a single article, white paper, video or campaign? ABM can support individual projects as required.

Ongoing support

Need regular written content, video or demand generation activity? We can provide ongoing support around your marketing programme.

Have a Project in Mind?

Tell us what you need.

Whether you need written content, video or demand generation support, tell us what you're looking to achieve and we'll take it from there.

Discuss a Project →

Engineering insight.
Global reach.